THE IMPACT : a strategic redesign of all event collateral in 2025 increased participation by 6% along with a 73% jump in revenue year-over-year
Scope
Event identity logos, typography, colors
Naming chose new name for event
Print Materials h-frames, a-frames, vinyl banners, posters, handouts
Digital Materials social media posts, stories, race roster banner
Custom Medal Design die cut gold medal
Shirt Design screen printed design for front & back of shirt
Start & Finish Banner inflatable banners for event
