IMPACT: The Healthy Petaluma rebrand unifies their legacy and forward momentum through a vibrant new identity, cohesive brand system, and distinctive illustration style that brings energy and optimism to every touchpoint. Paired with an intuitive, accessible website, the work clarifies the organization’s mission, strengthens public trust, and supports more effective community impact.
Scope
Creative Direction & Brand Strategy naming, messaging, hierarchy, brand guideline
Branding tiered logo system, typography, colors, illustration style
Art Direction moodboards, timeline, pre-shoot planning, photography style, editing
Print Materials business cards, brochures, stationary, flyers, posters, annual reports
Digital Materials website, presentation decks, email
