THE IMPACT : This campaign was created to celebrate Belmont Park’s historic 100th birthday. It expanded both park attendance, brand awareness and reach, driving 3.5% growth in park revenue, 9.5% growth in Tuesday revenue, 100%+ year-over-year growth in season pass sales, and 2.2M social impressions.
This campaign won the
2026 Poppy Award
for Best Paid Brand Advertising Campaign
(Under $1 Million) from Visit California, selected from more than 200 entries.
Scope
Art Direction mood boards, storyboarding, timeline, shot list, props, styling on set
Merch Design t-shirts, hoodies, sweatshirts
Print Materials golden ticket, h-frames, a-frames, posters, napkin dispensers
Digital Materials social media posts, stories, horizontal & vertical digital displays
